Simple process, zero guesswork. This is how we build brands.
Our approach
Every project is different, but the way we work stays pretty consistent. We move through the same five stages, adjusting the depth and scope depending on what the project actually needs.
01
Before we make anything, we get the lay of the land. Your business, your audience, the category and the people you’re up against.
Discovery workshop
Competitor audit
Audience research
Business context
02
This is where the research starts turning into decisions. We agree on the position, scope and brief, so everyone knows what we’re solving before design begins.
Brand positioning
Naming, if needed
Project scope & brief
Success criteria
03
We explore more than one way forward and show you the thinking behind each direction, not just a set of polished visuals.
Creative concepts
Design exploration
Review & selection
Direction sign-off
04
Once the direction is clear, we turn it into a working system - identity, packaging, digital or whatever the project calls for.
Design system development
Production-ready files
Structured revision rounds
Quality control
05
We hand over what you need to use the brand properly, and stay involved when there’s more to build.
Guidelines & source files
Full usage rights
Rollout support
Ongoing collaboration
Before we design anything, we need to know why someone should choose your brand. We work with you to find a position it can genuinely own, then turn it into clear language your team can actually use - from pitch decks to packaging copy.
Brand Positioning
01
Audience & Competitor Research
02
Messaging Framework
03
Brand Naming
04
Brand Architecture
05
Tone of Voice Guidelines
06
Brand Narrative
07
(OUR RECENT STRATEGIC WORK)
Your identity is often the first thing people notice about your brand - on a shelf, a screen or a business card. Let’s build a system that keeps it recognisable wherever it shows up, at any size and in any format.
Logo & Logo Systems
01
Visual Identity System
02
Brand Guidelines
03
Brand Refresh
04
Brand Collateral
05
Social & Digital Kits
06
Retail & Environmental Branding
07
(OUR RECENT IDENTITY WORK)
Packaging has one job in the studio and another in the real world. We work with you to make sure it does both: gets noticed on the shelf, feels true to the brand and survives the realities of production. Especially in spirits, beer and FMCG.
Label & Graphic Design
01
Structural Design
02
Print Supervision & Press Checks
03
Spirits, Beer & Beverage Packaging
04
Sustainable Packaging
05
Production & Manufacturer Coordination
06
Range & SKU Extensions
07
(OUR RECENT PACKAGING WORK)
Digital is where people actually use your brand, not just see it. We design websites and illustration systems that make it work the way it should.
Website Design & Development
01
Custom Illustration Systems
02
Digital Campaign Assets
03
Web Design for Brand Launches
04
(OUR RECENT DIGITAL & ILLUSTRATION WORK)