PROJECT

Nachmielona

BRIEF

Browar Nepomucen debuted in 2017 on the market of hop drinks with Nachmielona® brand. Initially, this product was only a non-alcoholic alternative to the beer portfolio of the brewery. After two years from that moment, we were asked to re-brand the brand. The reason for such changes was the need to “shift” Nachmielona® to the lifestyle drinks segment and increase its reach to the whole carbonated beverages market. At the same time, the product line has been enriched with two new flavours.

ROLE

Naming
Logotype
Label designs
Graphic design


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Nachmielona® is a 100% natural product whose recipe is based on the use of American hops and fruit additives. Therefore, the new version of the brand is a world of abstract shapes reflecting the character and taste of the drink.

Nachmielona® to produktu w 100% naturalny, którego receptura opiera się na wykorzystaniu chmieli amerykańskich i dodatków owocowych. Dlatego nowa odsłona marki to świat abstrakcyjnych kształtów odzwierciedlających charakter i smak dodatków.

Nachmielona® is a 100% natural product whose recipe is based on the use of American hops and fruit additives. Therefore, the new version of the brand is a world of abstract shapes reflecting the character and taste of the drink.

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A pioneering product in the segment of carbonated soft drinks and hops gives Nachmielona® the opportunity to speak with its own voice. It's a modern, liberated brand. Which has retained its craftsmanship and classic mood.

Pionierski produkt w segmencie napojów gazowanych, chmielowych daje Nachmielonej® możliwość mówienia własnym głosem. To marka nowoczesna, wyzwolona. Jednocześnie staraliśmy się nadać jej rzemieślniczy i klasyczny mood.

A pioneering product in the segment of carbonated soft drinks and hops gives Nachmielona® the opportunity to speak with its own voice. It's a modern, liberated brand. Which has retained its craftsmanship and classic mood.

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We are a branding studio specializing in brand creation, illustration, packaging design and graphic design.

We are a branding studio specializing in brand creation, illustration, packaging design and graphic design.

We are a branding studio specializing in brand creation, illustration, packaging design and graphic design.

We are a branding studio specializing in brand creation, illustration, packaging design and graphic design.

FLOV Brand design studio

FLOV STUDIO
Ul. Aleksandra Ostrowskiego 13A
53-238 Wrocław (Poland)

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+48 691 488 385
studio@flov.co


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